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IFTA CEO Jean Prewitt on Why the AFM Is Betting Big on Las Vegas

The Hollywood Reporter
film
interview
las vegas
production
neon
afm
Story by Scott Roxborough
from The Hollywood Reporter
Image from The Hollywood Reporter
scrn logline
IFTA CEO Jean Prewitt reveals the strategic move of the American Film Market (AFM) from Santa Monica to Las Vegas, as the indie film industry faces evolving challenges and opportunities.
beat sheet
  • The AFM's relocation to the Palms Casino Resort in Vegas aims to provide a more efficient and centralized venue, addressing buyers' frustrations with the market's previous dispersed setup in Santa Monica.
  • Despite initial hesitation, the response to the AFM's Vegas move has been positive, with exhibitor space selling out as the industry adapts to the new location and its benefits, such as free parking and easy transportation.
call sheet
Jean Prewitt, Independent Film & Television Alliance (IFTA), American Film Market (AFM), Loews, Le Meridien Delfina, Palms Resort Casino, Neon, Magnolia, Cineverse, Lionsgate, Briarcliff Entertainment, Mubi, Toronto Film Festival (TIFF), Longlegs, Thelma, Terrifier 3, Borderlands, Megalopolis, The Apprentice, The Substance
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