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10 Cloverfield Lane Should Have Started a New Trend With Movie Trailers

ComicBook.com

film

trailer

marketing

amazon

Story by Michael Hein

Image from ComicBook.com

scrn logline

The marketing masterclass behind 10 Cloverfield Lane's mysterious trailer and viral campaign that defined the new standard for movie promotion

beat sheet

The 10 Cloverfield Lane trailer was a masterclass in suspense, using minimal dialogue and '60s pop to showcase the film's tone without spoiling the plot
The viral marketing campaign for 10 Cloverfield Lane amplified the mystery by dropping breadcrumbs of backstory, keeping casual fans in the dark but hardcore fans enthralled

call sheet

Mary Elizabeth Winstead, John Goodman, Bad Robot, 10 Cloverfield Lane, Cloverfield

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