- MovieMaker MagazineMovieMaker Magazine5h
- MovieWebMovieWeb6h
- FirstShowing.netFirstShowing.net10h
- DeciderDecider11h
- ComingSoon.netComingSoon.net14h
- DeadlineDeadline1d
- Hollywood ReporterHollywood Reporter1d
- ComingSoon.netComingSoon.net1d
- DeciderDecider1d
- Hollywood ReporterHollywood Reporter1d
- FirstShowing.netFirstShowing.net1d
- PubityPubity1d
- ComingSoon.netComingSoon.net1d
- ComicBook.comComicBook.com2d
- Hollywood ReporterHollywood Reporter2d
- Film InquiryFilm Inquiry2d
- Film InquiryFilm Inquiry2d
- The Rolling StoneThe Rolling Stone2d
- Hollywood ReporterHollywood Reporter2d
- MovieWebMovieWeb2d
- MovieWebMovieWeb2d
- FirstShowing.netFirstShowing.net2d
- MovieWebMovieWeb2d
- MovieWebMovieWeb2d
- ComingSoon.netComingSoon.net2d
- MovieWebMovieWeb3d
- ComicBook.comComicBook.com3d
- MovieWebMovieWeb3d
- MovieWebMovieWeb3d
- ComicBook.comComicBook.com4d
10 Cloverfield Lane Should Have Started a New Trend With Movie Trailers
ComicBook.comStory by Michael Hein
scrn logline
The marketing masterclass behind 10 Cloverfield Lane's mysterious trailer and viral campaign that defined the new standard for movie promotion
beat sheet
- The 10 Cloverfield Lane trailer was a masterclass in suspense, using minimal dialogue and '60s pop to showcase the film's tone without spoiling the plot
- The viral marketing campaign for 10 Cloverfield Lane amplified the mystery by dropping breadcrumbs of backstory, keeping casual fans in the dark but hardcore fans enthralled
call sheet
Mary Elizabeth Winstead, John Goodman, Bad Robot, 10 Cloverfield Lane, Cloverfield