China's booming movie industry faces a worrying downturn as younger audiences turn away, sparking concerns about the long-term viability of the world's second-largest film market.
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The average age of Chinese moviegoers has risen from 22 to 26 years old, as younger generations show less interest in going to the cinema, according to leading Chinese filmmaker Jia Zhangke.
China's economy has been in a significant slump, with youth unemployment reaching a record high of 21.3% in 2023, leading to a cautious consumer sentiment and a reluctance to spend on movie tickets, says Beijing-based film market research firm Fanink.
call sheet
Jia Zhangke, Fanink, Artisan Gateway, Yolo, Pegasus 2, Caught by the Tides