Neon's 'Longlegs' Marketing Campaign Was to 'Respect' Horror Fans

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• Neon marketing exec Christian Parkes said the studio sought to 'respect the horror audience' by catering to their unique needs, a refreshing approach in an industry that often overlooks this passionate fanbase.
• The campaign's unconventional tactics, like a mysterious teaser that left audiences guessing, paid off - 'Longlegs' became a breakout horror hit, resonating with genre fans hungry for more thoughtful, creator-driven scares.