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TV Station Giant Sinclair Misses Political Advertising Guidance After Late Ad Cancellations

The Hollywood Reporter
politics
box office
Story by Caitlin Huston
from The Hollywood Reporter
Image from The Hollywood Reporter
scrn logline
Sinclair Broadcast Group misses political ad revenue guidance due to late cancellations, despite record-breaking political and advertising numbers overall.
beat sheet
  • Sinclair reported $138 million in political revenue for Q3, coming in slightly below its updated guidance of $140-$145 million, due to $5 million in late ad cancellations.
  • Sinclair estimates $406 million in political revenue for 2024, up 16% from the 2020 pre-Georgia runoff total, though that includes $26 million in cancellations as 'dollars shifted to states and local markets outside of our footprint'.
call sheet
Chris Ripley, Sinclair Inc., Diamond Sports Group
Read the source