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AMC Entertainment Plans To “Go On Offense” With Major Upgrades To Movie Theaters Amid Box Office Recovery

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Story by Dade Hayes
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AMC Entertainment plots massive upgrades to its movie theater experience as box office rebounds from pandemic slump.
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  • AMC CEO Adam Aron calls the $1 billion renovation plan the 'GO Plan', aiming to revamp seating, projection and auditoriums across its theater network.
  • The 'GO Plan' upgrades are a bid to lure moviegoers back to theaters and cement AMC's position as a dominant player in the exhibition industry.
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Adam Aron, AMC Entertainment, GO Plan
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