Traditional media outlets struggle to maintain relevance as voters turn to unconventional sources, prompting a reckoning within the industry and calls for a strategic reboot.
beat sheet
Fox News host Sean Hannity declares 'legacy media' to be 'dead' after Trump's decisive victory, as the former president's strategy of bypassing mainstream outlets for influencers like Joe Rogan appears to have paid off.
Media consultant David Clinch suggests outlets should consider partnering with creators and influencers to build trust and relevance with audiences that have abandoned them, citing the New York Times' successful diversification into games and recipes as a model to emulate.
call sheet
Donald Trump, Claire McCaskill, Dana White, Megyn Kelly, Sean Hannity, Brit Hume, Jeff Bezos, Michael Socolow, MSNBC, CNN, MAHA, New York Times, Washington Post, NPR, CBS News, NBC News, Fox News, Call Her Daddy, Bussin' With The Boys