How ‘The Apprentice’ Producer James Shani Wants to Reshape the Business of Film Distribution

Image from The Hollywood Reporter

• Shani acquired the full distribution rights to 'The Apprentice' after the original backer got caught in a dispute over the final cut, making it the centerpiece of his new indie production and distribution company Rich Spirit.
• While 'The Apprentice' underperformed domestically, it exceeded expectations internationally, validating Shani's belief in coordinating global release strategies for independent films and creating a more 'eventized' theater-going experience to compete with streaming.