Lionsgate CEO unveils groundbreaking AI deal, promising to revolutionize the studio's filmmaking process with a 'transformational impact'.
beat sheet
Lionsgate partners with AI research firm Runway to create a custom generative AI model trained on the studio's content library, aiming to boost efficiency and reduce costs during production.
Feltheimer emphasizes the need to harness AI 'within the appropriate guardrails,' indicating Lionsgate will maintain creative control while leveraging the technology's potential to 'serve our talent'.
call sheet
Jon Feltheimer, Lionsgate, Runway, Lionsgate content library