Kylie Jenner's Instagram posts generate a staggering $20.3 million in earned media value, cementing her status as the top influencer at Paris Fashion Week.
beat sheet
Kylie Jenner's three-post Coperni appearance during Paris Fashion Week generated $17.9 million in media impact value, driving over 14.4 million in earned media value.
Jenner's behind-the-scenes and runway reels on Instagram racked up a combined 32.3 million views and over 1.4 million likes, showcasing her massive social media influence.
call sheet
Kylie Jenner, Coperni, Atlein, Schiaparelli, Lefty, Karla Otto, Launchmetrics, Swarovski, Coperni RTW Spring 2025