52 articles today

Netflix Now Has 70 Million Users on Its Ads Tier

IndieWire
Story by Tony Maglio
from IndieWire
Image from IndieWire
scrn logline
Netflix's ad-supported tier hits 70 million users, proving the platform's big bet on commercials is paying off
beat sheet
  • The ad-supported plan, launched just a year ago, has already reached over 25% of Netflix's total subscriber base, blowing past early projections
  • With ad revenues expected to top $1 billion in 2024, Netflix's move to offer a cheaper, ad-supported option is luring in cost-conscious viewers and boosting the streamer's bottom line
call sheet
Netflix
Read the source