With over $10 billion in merchandise sales, the Cars franchise is a cash cow Disney can't quit - but is a fourth installment really necessary?
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The Cars franchise has generated over $10 billion in merchandise sales in the first 5 years, making it the 2nd most profitable IP after Star Wars - proving Disney has a financial incentive to keep the franchise going.
The third Cars movie significantly underperformed at the box office compared to the first two, suggesting audience demand may be waning - but Disney is reportedly planning new theme park attractions and a potential Cars 4 film to reignite interest.
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Jay Ward, Cristela Alonzo, Lightning McQueen, Disney/Pixar, Rust-eze Racing Center, Fortnite, Cars, Cars 2, Cars 3, Cars 4, Fortnite