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Nielsen CEO Says Paramount Is Demanding ‘Nearly 50%’ Price Reduction in Contract Dispute

The Wrap
Story by Lucas Manfredi
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Nielsen CEO fires back at Paramount over contract dispute, claims media giant is demanding nearly 50% price reduction
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  • Nielsen boss Karthik Rao claims Paramount is actually seeking a 'nearly 50%' price cut, not hikes as reported
  • Rao says the high-stakes negotiations could have major implications for how ratings data is valued across the industry
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Karthik Rao, Nielsen, Paramount Global
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