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India's NFDC Boss Details Film Bazaar Growth, IFFI Festival Expansion

Variety
Story by Sahasranaman Ramachandran
from Variety
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India's premier film market Film Bazaar expands into series development as IFFI festival grows, signaling Bollywood's shift towards digital content.
beat sheet
  • Film Bazaar, the annual film market organized by India's National Film Development Corporation (NFDC), has introduced a new co-production section focused on series development, reflecting the industry's pivot towards streaming content.
  • The International Film Festival of India (IFFI) is also expanding, with the introduction of an OTT (over-the-top) award, further cementing the rise of digital platforms in the world's largest film industry.
call sheet
Sahasranaman Ramachandran, National Film Development Corporation (NFDC), International Film Festival of India (IFFI), Film Bazaar
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