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India's Public Broadcaster Unveils Waves Streaming Platform
VarietyStory by Sahasranaman Ramachandran
scrn logline
India's public media giant Prasar Bharati enters the streaming wars with Waves, a multi-genre platform catering to the country's diverse audiences.
beat sheet
- Waves launches at the International Film Festival of India with a catalog spanning over 12 languages and 10 genres, from VOD to free gaming and radio.
- Prasar Bharati's move into streaming is a bid to capture a slice of India's rapidly growing OTT market, currently dominated by global players like Netflix and Disney+.
call sheet
Naman Ramachandran, Prasar Bharati, Waves