Indian Tech Startup's Interactive Cinema App Unveiled at Film Bazaar

Story by Sahasranaman Ramachandran

Image from Variety

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Indian startup Vireza unveils interactive cinema app that lets audiences shape film narratives in real-time at Film Bazaar

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Vireza founder Arjun Nittoor showcased the app's technology, developed at the company's Bengaluru R&D facility, which allows moviegoers to participate in key story decisions during screenings
The innovative app aims to revolutionize the theatrical experience, signaling a major shift in the way audiences engage with films - a trend that could disrupt the traditional movie-going model

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Arjun Nittoor, Vireza, Interactive Cinema App