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Indian Tech Startup's Interactive Cinema App Unveiled at Film Bazaar

Variety
Story by Sahasranaman Ramachandran
from Variety
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Indian startup Vireza unveils game-changing mobile app that lets moviegoers shape the story in real-time at the theater.
beat sheet
  • Vireza founder Arjun Nittoor showcased the new interactive cinema app at India's prestigious Film Bazaar event, drawing buzz from industry insiders.
  • The app, developed at Vireza's Bengaluru R&D hub, allows audiences to influence crucial narrative decisions throughout the film, potentially ushering in a new era of audience-driven storytelling.
call sheet
Arjun Nittoor, Vireza, Interactive Cinema App
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