Glicked: Can Wicked and Gladiator II pull a Barbenheimer at the box office?
Digital TrendsStory by Dan Girolamo
scrn logline
Two major film franchises collide as 'Wicked' and 'Gladiator II' aim to recreate the magic of 'Barbenheimer' at the box office.
beat sheet
- Universal Pictures is banking on 'Glicked' - the mash-up of 'Wicked' and 'Gladiator II' - to be the next big pop culture event, following the success of 'Barbenheimer' in 2023.
- Insiders reveal that the marketing campaign for 'Glicked' will heavily emphasize the contrast between the dark, gritty world of 'Gladiator' and the vibrant, fantastical realm of 'Wicked', hoping to capture the same audience appeal as 'Barbenheimer'.
call sheet
Dan Girolamo, Universal Pictures, Wicked, Gladiator II, Barbenheimer, Glicked