Toys 'R' Us revives its iconic brand with a new high-stakes competition series on Fox, pitting retail kings against each other for a chance to relaunch the beloved toy empire.
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The series will feature former Toys 'R' Us executives and retail moguls battling it out in a series of challenges to prove they have what it takes to resurrect the iconic toy store chain.
With a grand prize of securing the rights to revive Toys 'R' Us, this is a once-in-a-lifetime opportunity for industry leaders to reclaim a piece of America's childhood and tap into a $32 billion global toy market.
call sheet
Fox Alternative Entertainment, Toys "R" Us, Toys "R" Us Faceoff