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Toys ‘R’ Us Competition Series in the Works at Fox Alternative Entertainment

The Wrap
Story by Lucas Manfredi
from The Wrap
Image from The Wrap
scrn logline
Toys 'R' Us revives its iconic brand with a new high-stakes competition series on Fox, pitting retail kings against each other for a chance to relaunch the beloved toy empire.
beat sheet
  • The series will feature former Toys 'R' Us executives and retail moguls battling it out in a series of challenges to prove they have what it takes to resurrect the iconic toy store chain.
  • With a grand prize of securing the rights to revive Toys 'R' Us, this is a once-in-a-lifetime opportunity for industry leaders to reclaim a piece of America's childhood and tap into a $32 billion global toy market.
call sheet
Fox Alternative Entertainment, Toys "R" Us, Toys "R" Us Faceoff
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