The blockbuster Broadway musical 'Wicked' is unleashing a merch and marketing blitz to captivate audiences ahead of its highly anticipated film adaptation.
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Director Jon M. Chu is overseeing an extensive global rollout of 'Wicked' merch, from Sephora makeup collections to Funko Pop figurines, to build hype for the Universal Pictures movie.
Chu has already shot test footage for the 'Wicked' film and is working closely with Universal to ensure the movie captures the beloved show's magic, according to industry sources.