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Inside the Great and Powerful Merch and Marketing Blitz of ‘Wicked’

The Wrap
Story by Drew Taylor
from The Wrap
Image from The Wrap
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The blockbuster Broadway musical 'Wicked' is unleashing a merch and marketing blitz to captivate audiences ahead of its highly anticipated film adaptation.
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  • Director Jon M. Chu is overseeing an extensive global rollout of 'Wicked' merch, from Sephora makeup collections to Funko Pop figurines, to build hype for the Universal Pictures movie.
  • Chu has already shot test footage for the 'Wicked' film and is working closely with Universal to ensure the movie captures the beloved show's magic, according to industry sources.
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Jon M. Chu, Universal, Sephora, Funko, Wicked
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