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Inside the Great and Powerful Merch and Marketing Blitz of ‘Wicked’
The WrapStory by Drew TaylorImage from The Wrap
scrn loglineThe blockbuster Broadway musical 'Wicked' is unleashing a merch and marketing blitz to captivate audiences ahead of its highly anticipated film adaptation.beat sheet- Director Jon M. Chu is overseeing an extensive global rollout of 'Wicked' merch, from Sephora makeup collections to Funko Pop figurines, to build hype for the Universal Pictures movie.
- Chu has already shot test footage for the 'Wicked' film and is working closely with Universal to ensure the movie captures the beloved show's magic, according to industry sources.
Read the sourcecall sheetJon M. Chu, Universal, Sephora, Funko, Wicked - Hollywood ReporterHollywood Reporter5d
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Inside the Great and Powerful Merch and Marketing Blitz of ‘Wicked’
The WrapStory by Drew Taylor
scrn logline
The blockbuster Broadway musical 'Wicked' is unleashing a merch and marketing blitz to captivate audiences ahead of its highly anticipated film adaptation.
beat sheet
- Director Jon M. Chu is overseeing an extensive global rollout of 'Wicked' merch, from Sephora makeup collections to Funko Pop figurines, to build hype for the Universal Pictures movie.
- Chu has already shot test footage for the 'Wicked' film and is working closely with Universal to ensure the movie captures the beloved show's magic, according to industry sources.
call sheet
Jon M. Chu, Universal, Sephora, Funko, Wicked