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Cinematographer Hoyte Van Hoytema Directs Viral Heartbreaking Volvo Ad
IndieWireStory by Samantha Bergeson
scrn logline
Master cinematographer Hoyte Van Hoytema trades big-screen blockbusters for a gut-punch of a Volvo ad that's poised to be the next viral sensation.
beat sheet
- Van Hoytema's past collaborations with industry heavyweights like Nolan, Jonze, and Peele have earned him a reputation as a visual storytelling maestro, and this Volvo spot is no exception.
- Clocking in at just under 2 minutes, the ad's heart-wrenching narrative about a father's sacrifices for his family is already generating major awards buzz - could this be Van Hoytema's path to an Oscar nod?
call sheet
Hoyte Van Hoytema, Christopher Nolan, Spike Jonze, Jordan Peele, Volvo, Volvo ad