scrn logline
TikTok, the social media giant, is making a bold move into the publishing world, aiming to capture the attention of bookworms and influencers alike.
beat sheet
- TikTok's new publishing division has already signed a multi-million dollar deal with bestselling author John Green, who will create exclusive content for the platform.
- Industry insiders predict this pivot could disrupt the traditional publishing landscape, as TikTok's massive user base gives it unprecedented reach to promote new titles and emerging authors.
call sheet
John Green, TikTok, John Green's exclusive content