BBC, Banijay Execs Unpack International Series Adaptations in India

Story by Sahasranaman Ramachandran

Image from Variety

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Top TV execs unpack the secrets to successfully adapting international shows for Indian audiences at the industry's marquee event, Film Bazaar.

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Banijay Asia's Mrinalini Jain reveals the 'magic' is in transposing, not just translating, formats to connect with local viewers
Industry leaders share insights on navigating cultural nuances and viewer preferences to craft localized versions that resonate in the world's fastest-growing entertainment market

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Mrinalini Jain, Banijay Asia