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BBC, Banijay Execs Unpack International Series Adaptations in India

Variety
tv
interview
india
film bazaar
Story by Sahasranaman Ramachandran
from Variety
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Banijay Asia exec shares inside scoop on adapting global TV hits for Indian audiences, revealing the 'magic' in transposing formats, not just translating.
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  • Banijay Asia's Mrinalini Jain says successful adaptations require more than just translation, stressing the importance of 'transposing' formats to resonate with local viewers.
  • Panelists at Film Bazaar unpacked the intricacies of adapting international series for India, underscoring the nuanced approach needed to tailor global hits for the subcontinent's unique entertainment landscape.
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Mrinalini Jain, Banijay Asia
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