402 articles today
Most recentPopular

Glen Powell, Timothée Chalamet: Celebrity Lookalike Contests Are PR Win for Celebs

IndieWire
film
opinion
los angeles
marketing
Story by Erin Strecker
from IndieWire
Image from IndieWire
scrn logline
Hollywood stars are cashing in on lookalike contests, turning social media fandom into a savvy PR play.
beat sheet
  • Glen Powell's doppelgänger contest drew over 10,000 entries, proving his rising star power beyond 'Top Gun: Maverick'
  • Timothée Chalamet's hilarious response to a lookalike went viral, showing celebs can win big by embracing their social media meme status
call sheet
Glen Powell, Timothée Chalamet, Top Gun: Maverick
Read the source