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Glen Powell, Timothée Chalamet: Celebrity Lookalike Contests Are PR Win for Celebs

IndieWire
film
opinion
los angeles
marketing
Story by Erin Strecker
from IndieWire
Image from IndieWire
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Hollywood stars are cashing in on lookalike contests, turning social media fandom into a savvy PR play.
beat sheet
  • Glen Powell's doppelgänger contest drew over 10,000 entries, proving his rising star power beyond 'Top Gun: Maverick'
  • Timothée Chalamet's hilarious response to a lookalike went viral, showing celebs can win big by embracing their social media meme status
call sheet
Glen Powell, Timothée Chalamet, Top Gun: Maverick
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