NBC's Macy's Thanksgiving Day Parade broadcast rights set to skyrocket, with a potential $60M price tag - triple the current $20M deal.
beat sheet
The current $20 million per year deal for NBC to air the iconic parade is up for renegotiation, and the network is eyeing a potential $60 million price tag - a 3X increase.
This move reflects the growing value and viewership of the Macy's Thanksgiving Day Parade, which has become a must-see TV event drawing over 20 million viewers annually.
call sheet
NBC, Macy's Thanksgiving Day Parade, Macy's Thanksgiving Day Parade
NBC's Macy's Thanksgiving Day Parade broadcast rights set to skyrocket, with a potential $60M price tag - triple the current $20M deal.
beat sheet
The current $20 million per year deal for NBC to air the iconic parade is up for renegotiation, and the network is eyeing a potential $60 million price tag - a 3X increase.
This move reflects the growing value and viewership of the Macy's Thanksgiving Day Parade, which has become a must-see TV event drawing over 20 million viewers annually.
call sheet
NBC, Macy's Thanksgiving Day Parade, Macy's Thanksgiving Day Parade