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Macy’s Thanksgiving Day Parade Broadcast Rights Leap to Potential $60 Million Price Tag for NBC | Report
The WrapStory by Sharon Knolle
scrn logline
NBC's Macy's Thanksgiving Day Parade broadcast rights set to skyrocket, with a potential $60M price tag - triple the current $20M deal.
beat sheet
- The current $20 million per year deal for NBC to air the iconic parade is up for renegotiation, and the network is eyeing a potential $60 million price tag - a 3X increase.
- This move reflects the growing value and viewership of the Macy's Thanksgiving Day Parade, which has become a must-see TV event drawing over 20 million viewers annually.
call sheet
NBC, Macy's Thanksgiving Day Parade, Macy's Thanksgiving Day Parade