Macy’s Thanksgiving Day Parade Broadcast Rights Leap to Potential $60 Million Price Tag for NBC | Report

Image from The Wrap

• The current $20 million per year deal for NBC to air the iconic parade is up for renegotiation, and the network is eyeing a potential $60 million price tag - a 3X increase.
• This move reflects the growing value and viewership of the Macy's Thanksgiving Day Parade, which has become a must-see TV event drawing over 20 million viewers annually.