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Warner Bros. Discovery Appoints Allan Sperling Group VP in Nordics
VarietyStory by Nick Vivarelli
scrn logline
Warner Bros. Discovery taps industry vet Allan Sperling to lead programming and streaming in the Nordics, signaling a strategic push into the region.
beat sheet
- Sperling is a seasoned exec, having held high-profile roles at MultiChoice Group, Showmax, and Viacom International in Europe - bringing a wealth of international experience to the table.
- The Nordics are a key growth market for Warner Bros. Discovery, as the media giant looks to expand its content footprint and streaming presence across Scandinavia and beyond.
call sheet
Allan Sperling, Warner Bros. Discovery, MultiChoice Group, Showmax, Viacom International