As global streaming giants expand in France, regulators push for greater transparency on local content investments and more oversight.
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Netflix, Amazon Prime Video, and Disney+ have collectively invested €866 million ($906 million) in French film and TV under the EU's Audiovisual Media Services Directive - a regulatory move that could pave the way for further transparency requirements.
With inroads made by international platforms, French regulators may now seek more detailed reporting on content investments, potentially setting a precedent for other European markets grappling with the influence of global streamers.