Sugar23 & Fifth Season Launch Brand-Focused Film & TV Studio

Story by Mike Fleming

Image from Deadline

scrn logline

Sugar23 and Fifth Season team up to launch a brand-focused film and TV studio, leveraging strategic partnerships with major brands hungry for creative control.

beat sheet

The new venture will co-finance over $100 million in production over the next three years, with brands playing a direct role in the creative process.
Sugar23, led by industry veteran Michael Sugar, will bring its expertise and brand relationships to the table, while Fifth Season will provide the funding.

call sheet

Michael Sugar, Chris Rice, Graham Taylor, Sugar23, Fifth Season

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