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Sugar23 & Fifth Season Launch Brand-Focused Film & TV Studio
DeadlineStory by Mike Fleming
scrn logline
Sugar23 and Fifth Season team up to launch a brand-focused film and TV studio, leveraging strategic partnerships with major brands hungry for creative control.
beat sheet
- The new venture will co-finance over $100 million in production over the next three years, with brands playing a direct role in the creative process.
- Sugar23, led by industry veteran Michael Sugar, will bring its expertise and brand relationships to the table, while Fifth Season will provide the funding.
call sheet
Michael Sugar, Chris Rice, Graham Taylor, Sugar23, Fifth Season