Story by anthonypauldalessandroDecember 1, 2024 • 9:50 PM
Image from Deadline
scrn logline
Disney unleashes a blockbuster $100M+ promo blitz to draw crowds back for the highly anticipated sequel to their 2016 animated hit 'Moana'.
beat sheet
Chief marketing officer Asad Ayaz spearheaded an unprecedented marketing campaign, leveraging Disney's vast IP catalog to drive massive pre-release hype.
The sequel's promo push included viral tie-ins with Marvel, Pixar, and Star Wars properties, generating over 1 billion social media impressions and sending presale tickets through the roof.
Story by anthonypauldalessandroDecember 1, 2024 • 9:50 PM
Image from Deadline
scrn logline
Disney unleashes a blockbuster $100M+ promo blitz to draw crowds back for the highly anticipated sequel to their 2016 animated hit 'Moana'.
beat sheet
Chief marketing officer Asad Ayaz spearheaded an unprecedented marketing campaign, leveraging Disney's vast IP catalog to drive massive pre-release hype.
The sequel's promo push included viral tie-ins with Marvel, Pixar, and Star Wars properties, generating over 1 billion social media impressions and sending presale tickets through the roof.