Creating Big Waves: How Disney’s Marketing Brought The Masses Back For ‘Moana 2’; Sequel’s Promo Campaign Worth $100M+
DeadlineStory by anthonypauldalessandro
scrn logline
Disney unleashes a blockbuster $100M+ promo blitz to draw crowds back for the highly anticipated sequel to their 2016 animated hit 'Moana'.
beat sheet
- Chief marketing officer Asad Ayaz spearheaded an unprecedented marketing campaign, leveraging Disney's vast IP catalog to drive massive pre-release hype.
- The sequel's promo push included viral tie-ins with Marvel, Pixar, and Star Wars properties, generating over 1 billion social media impressions and sending presale tickets through the roof.
call sheet
Asad Ayaz, Disney, Moana 2