Indie darling Mubi ventures into the book world, seeking to capture the cinephile market with its debut literary offering 'Read Frame Type Film'.
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Mubi, the arthouse streaming platform, is the latest entertainment company to expand into publishing, following the lead of industry giants like A24 and TikTok.
The first Mubi book, titled 'Read Frame Type Film', aims to tap into the brand's existing base of film enthusiasts, offering a novel way for cinephiles to engage with the Mubi universe.