Veteran network exec Kathleen Finch signs off with a rallying cry for the industry: ditch the 'cable' label, it's all about content now.
beat sheet
Finch, who's retiring from her role as head of Warner Bros. Discovery's U.S. networks, argues the industry should stop using the term 'cable' and focus on the content itself.
She believes the audience now decides where they want to consume content, rather than being beholden to traditional distribution models.