WBD network chief Kathleen Finch bids farewell with a bold call to ditch the 'cable' label and embrace the changing content landscape.
beat sheet
Finch urges industry to stop using the term 'cable' as she prepares to retire, arguing that 'what we do is content' in the modern viewing era.
During a keynote at Content London, Finch emphasized that audiences now consume content on their own terms, no longer bound by traditional cable distribution.
WBD network chief Kathleen Finch bids farewell with a bold call to ditch the 'cable' label and embrace the changing content landscape.
beat sheet
Finch urges industry to stop using the term 'cable' as she prepares to retire, arguing that 'what we do is content' in the modern viewing era.
During a keynote at Content London, Finch emphasized that audiences now consume content on their own terms, no longer bound by traditional cable distribution.