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- VarietyVarietyscrn loglineParamount+ expands its global streaming empire with a deal to bring its content to South Korean viewers via Coupang.beat sheet
- The deal marks Paramount+'s latest move to grow its footprint in the lucrative Asian market, where competition for local content is fierce.
- According to exec Lisa Kramer, the company is willing to invest 'millions and millions' to establish a strong content presence in the region, underscoring its ambitions.
Read the sourcecall sheetLisa Kramer, Paramount+, Coupang - Hollywood ReporterHollywood Reporter18h
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scrn logline
Paramount+ expands its global streaming empire with a deal to bring its content to South Korean viewers via Coupang.
beat sheet
- The deal marks Paramount+'s latest move to grow its footprint in the lucrative Asian market, where competition for local content is fierce.
- According to exec Lisa Kramer, the company is willing to invest 'millions and millions' to establish a strong content presence in the region, underscoring its ambitions.
call sheet
Lisa Kramer, Paramount+, Coupang