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Gersh Acquires Sports Agency You First

The Wrap
Story by Umberto Gonzalez
from The Wrap
Image from The Wrap
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Powerhouse talent agency Gersh expands into the sports world with the acquisition of leading global firm You First
beat sheet
  • Gersh, one of Hollywood's top agencies, has snatched up You First, a major player in the lucrative sports representation game, further cementing their influence across entertainment
  • The deal was spearheaded by Gersh CEO Steve Gersh and You First founder Juan Aísa, signaling a new era of convergence between the worlds of sports and showbiz
call sheet
Steve Gersh, Juan Aísa, Gersh, You First
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