Gersh Acquires Sports Agency You First

Image from The Wrap

• Gersh, one of Hollywood's top agencies, has snatched up You First, a major player in the lucrative sports representation game, further cementing their influence across entertainment
• The deal was spearheaded by Gersh CEO Steve Gersh and You First founder Juan Aísa, signaling a new era of convergence between the worlds of sports and showbiz