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Jenna Bush Hager Reveals The One Word NBC Told Her She Couldn’t Use On Today, And I Honestly Don’t Think I Could Have Stopped

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Jenna Bush Hager reflects on her early days at NBC's 'Today' show, including a surprising word she was told not to use on air.
beat sheet
  • Hoda Kotb is set to exit 'Today' on January 10, 2025, after a farewell month packed with emotional tributes and retrospectives with co-host Jenna Bush Hager.
  • Bush Hager revealed that NBC execs once told her there was one specific word she was not allowed to use on the show, though she didn't share what that word was.
call sheet
Jenna Bush Hager, Hoda Kotb, NBC, Today
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