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Ridley Scott: 'Blade Runner' Marketing Was 'Deeply Wrong'

IndieWire

film

interview

marketing

Story by Samantha Bergeson

Image from IndieWire

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Legendary director Ridley Scott blasts 'Blade Runner' marketing as 'deeply wrong', revealing studio pressure to focus on 'normal people' over sci-fi concepts.

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Scott recounts a studio exec urging him to make films about 'normal people' instead of replicants and aliens, a directive he strongly disagreed with.
Despite 'Blade Runner' becoming a cult classic, Scott says the film's marketing was 'deeply wrong' and failed to properly promote its sci-fi themes and visuals.

call sheet

Ridley Scott, Blade Runner

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