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Ridley Scott: 'Blade Runner' Marketing Was 'Deeply Wrong'
IndieWireStory by Samantha Bergeson
scrn logline
Legendary director Ridley Scott blasts 'Blade Runner' marketing as 'deeply wrong', revealing studio pressure to focus on 'normal people' over sci-fi concepts.
beat sheet
- Scott recounts a studio exec urging him to make films about 'normal people' instead of replicants and aliens, a directive he strongly disagreed with.
- Despite 'Blade Runner' becoming a cult classic, Scott says the film's marketing was 'deeply wrong' and failed to properly promote its sci-fi themes and visuals.
call sheet
Ridley Scott, Blade Runner