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Marketing Stunt for Kyle Mooney's 'Y2K' Will Take You Back to 1999

IndieWire
film
review
marketing
Story by Tony Maglio
from IndieWire
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Nostalgic marketing blitz for Kyle Mooney's new film 'Y2K' transports audiences back to the glory days of 1999's tech panic and online chat rooms.
beat sheet
  • Fans can set a '90s-style 'Away Message' and burn a CD before seeing the film, tapping into the pre-social media era's tech obsession.
  • The movie's marketing also includes an interactive chatbot experience, letting viewers dive into the mindset of Y2K doomsday preppers on the eve of the new millennium.
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Kyle Mooney, Y2K
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