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Marketing Stunt for Kyle Mooney's 'Y2K' Will Take You Back to 1999
IndieWireStory by Tony Maglio
scrn logline
Nostalgic marketing blitz for Kyle Mooney's new film 'Y2K' transports audiences back to the glory days of 1999's tech panic and online chat rooms.
beat sheet
- Fans can set a '90s-style 'Away Message' and burn a CD before seeing the film, tapping into the pre-social media era's tech obsession.
- The movie's marketing also includes an interactive chatbot experience, letting viewers dive into the mindset of Y2K doomsday preppers on the eve of the new millennium.
call sheet
Kyle Mooney, Y2K