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Mattel Sued for Selling Wicked Toys That Advertised Porn Site

Story by Michael Hein

from ComicBook.com

Image from ComicBook.com

scrn logline

Mattel faces legal backlash after mislabeling Wicked dolls with a pornographic website, causing 'emotional distress' for a South Carolina mother and her daughter.

beat sheet

The class action lawsuit claims Mattel's Wicked dolls directed customers to a hardcore pornographic site, rather than the official movie website as intended.
Despite the packaging mishap, Universal Pictures' chief marketing officer Michael Moses played down the incident, calling it more of an 'anecdote' than a real threat to the Wicked film's success.

call sheet

Ariana Grande, Cynthia Erivo, Mattel, Wicked, Universal Pictures, Wicked

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